Podcaster Discusses Why People Won't Change Their Viewpoints

On a recent Mindset Mentor podcast of his, personal development coach Rob Dial gives three reasons why it's so hard for people to change their own minds about things as well as change others'.  They are (1) cognitive dissonance, (2) partisanism/tribalism, and (3) confirmation bias.  With cognitive dissonance, someone hears something that conflicts with what they are comfortable with, so they either rationalize or trivialize it...or as is often the case, just get mad at the other person who they perceive as messing up their life by expressing it.  The second one has to do with our tribal social nature, be it following a particular political party or politician, religion, culture, family, work pals, section of the neighborhood...or maybe just what our favorite sports team is.  Folks tend to magnify the faults of those outside their felt circle, especially when they are in direct competition with them, as is the case in politics and sports.  Dial himself says he doesn't come down on either side of the political spectrum, he's in the "center", and doesn't care about all the political things others do.  With that I have a problem: you can be in the center and care more than many on the left or right fringe.  But I'm totally in agreement with him in that people in a group who want to be accepted within it will often, if not usually, bend their beliefs to fit in...even if they are obviously false.  As for confirmation bias, people tend to seek their sources of information that confirm their already cherished beliefs and reject those that challenge them...this isn't helped by Internet algorithms that various social media and search engines use to "perceive" the user's inclinations and then fulfill them with affirming material.  Also, Dial mentions that there is a tendency for people, if they hear something repeated enough times, to accept it as truth...combine that with confirmation bias and the desire to "fit in", and you have whole entrenched sections of the population at odds with one another while "circling the wagons" to  protect own "tribes".  I don't think that this problem with human nature has changed over the centuries, but with our very recent development in mass personal digital communications the effects have mushroomed.  Rob Dial's solution seems to be to avoid confronting people with the truth because you're wasting your time for the aforementioned reasons...up to a point I agree with him, but at some point you have to stand up for what you know is right...