Podcaster Discusses Pervasive Brainwashing in Our Time

On one of his Mindset Mentor podcasts last week, motivational coach Rob Dial discusses how our modern society provides ample opportunity for brainwashing us.  To give an example as to how pervasive this is, he cites a Yale University study in which people were asked to read a short passage on an individual and then answer questions regarding him.  But on the way to the study, participants were escorted to the elevator by one of the hosts and then asked to briefly hold a cup of coffee while he tied his shoe...lasting only about 10-15 seconds.  Some participants were handed cups of cold coffee while with others it was hot.  With that being the only difference in how they were treated in the study, the results showed that those who handled the cold cup had a more unfavorable opinion of the story's character, ascribing traits to him like cold and unreliable...the ones with the hot cups answered more that he was engaging and strong.  The point Dial is making is that even with our carefulness about filtering through biased data from media, much more subtle, unconscious "brainwashing" is shaping our opinions.  Maybe we can't catch everything coming at us, but at least we can control to some extent what...and who...we expose ourselves to in order to avoid undue and unwelcome influence.  I don't know if there really exists a reliable news source that isn't trying to influence how I think...just the simple selection of a topic and the order and duration of its presentation send a lot of conscious and unconscious signals.  I'm trying to tone down my exposure to TV news with all the nonverbal cues that are given along with the "facts" that divide the stories into the good people and the bad...maybe the old-fashioned newspaper is due for a comeback, its own built-in bias notwithstanding: at least there the reader can skip over what the editor deems as most important to other more pertinent stories.  Dial also stresses that the very people we interact with, as well as the shows and movies we watch and the music we listen to, can cumulatively play a large role in shaping our opinions and outlook...although we may claim that they are only reflections and affirmations of what we already believe.  In the past few years, I've noted how people on a mass level are irrationally swayed by emotion-tinged issues and how they are presented on social and mass media.  Look, I can't even watch a random commercial anymore without the creepy feeling that I am being taught a lesson in social engineering.  And speaking of commercials, Rob Dial also mentioned them and the shift in advertising strategy over the past few decades from stressing the need for the promoted product or service in favor of creating an emotional desire to purchase it, often through associating it with positive, unrelated symbols and humor: get the suckers to feel better and they're more likely to open up their wallets...