General Electric, or G.E., as it is commonly known, has recently been showing a series of interesting and compelling TV commercials. In them a young man, recently graduated from college, gets himself hired by the company and tries to explain what he'll be doing there to family and friends...with hilarious results. You see, everyone has an old-fashioned view of G.E. as a twentieth-century manufacturer, but nowadays it is heavily into software and the digital age. Our new recruit has a fulfilling job with his computer skills, and the latest commercial has him and his colleagues confronted, in their office, with two people rushing in promoting others wanting to work there. These hired "spin doctors", while reciting their poetic-sounding lines, are costumed and made-up, one as an ogre and the other as an elf or leprechaun. The message is clear: working at G.E. is now so attractive that people are resorting to all kinds of tactics to get in...including employing others to put on an entertaining show. Which gave me pause...
I don't know about you, but I am tired of watching these cable news channels with their endless political discussions during this 2016 presidential campaign season. Tired because, whether you're talking CNN, Fox, or MSNBC, the tendency is to get professional spin doctors supporting the various candidates to appear on the air...and then you get the same old packaged nonsense with people talking past each other and continually interrupting. My proposal is for a "new rule": go ahead and air all of those "spinners" like usual, but with a new provision: they all have to be elaborately dressed up like fantasy characters! Because, like that G.E. commercial, these people don't provide anything "real" or substantial to the discussion...let their appearance underscore that obvious fact...