Start a Radio Station Playing Current Releases of Classic Rock Artists

I've come to a strong realization that there is something seriously amiss with our music industry, and it defies what should be accepted as common sense.  You see all these old artists like Paul McCartney, the Rolling Stones, the Who, Pearl Jam, Rush, and others...whenever they go on concert tours...filling the venue with screaming, riotously enthusiastic and loyal fans.  And for the most part these artists continue to produce new music, albeit with their albums spaced a little farther apart then during their glory years.  Yet in spite of their continuing popularity, their later musical efforts are rarely promoted or played on the radio, even though the quality of that music often is as good or better than during the times of their biggest hits.  Considering the pathetically low level of music that passes nowadays for "hit" status, I have a suggestion for a new station format: like the classic rock stations that are commonly found on the radio dial, begin a station that features artists qualifyng as classic rock acts.  But instead of focusing on their few past greatest hits and playing those over and over again, program the music rotation like a current "top 40" station, playing their most current single releases and album tracks.  I think this format would be an instant sensation among the classic rock audience and would in kind put some pressure on the present low-standard top 40 stations to raise their own level of quality and begin to promote some of the older artists.  Just a thought, what do you think?