Recently Read Spencer Johnson's Book, Titled Who Moved My Cheese?

There's a little book out there, first published in 1998, that big corporations like Exxon, General Motors, Goodyear, Kodak, and the like are embracing and distributing among its employees to read: Who Moved My Cheese?, by Spencer Johnson. Johnson also co-wrote, along with Kenneth Blanchard, the famous book The One Minute Manager.  Although the inside jacket of the hardcover copy of Who Moved My Cheese? states the price at a hefty $19.95, the book itself is only 94 pages long...with large print.

Melissa had read it and liked the message, so one evening recently she handed her copy to me to see what I thought of it.  I put it to the side (immediately engrossed at the time with a Mexican soccer match on TV), thinking of coming back to it on some future date. But later on, around midnight, I reached over, picked it up, and breezed through it.  The message contained in it focuses on a childish, childlike story of two mice and two mice-sized people in a maze looking for cheese and how the attitudes of each one affect its chances of success as change comes along and challenges them each to adapt in order to keeping getting their cheese.  Each of the mice reacts instinctively when one (named Sniff) discovers the supply they had initially found by running through the maze to be dwindling (through consumption) and the other (Scurry) immediately sets back off in the maze to look for more.  The two people both linger about the old cheese as it gradually disappears and ponder what to do about it.  One is stubborn and opposed to change and stays put, refusing to go anywhere because this is his territory, by gosh, and it's his cheese that's he's entitled to...and more should be brought here for him.  The other person initially goes along with Hem's resistance to change, but eventually reasons out what the mice knew instinctively: more cheese probably isn't going to come soon, and survival dictates action in the form of following the mice down the maze in pursuit of more cheese.  As Haw, the wise human, leaves behind Hem, the stubborn one, in his stagnation, he discovers some wise principles during his quest...which the book presents every few pages (e.g. "If you do not move, you can become extinct", "Noticing small changes early helps you adapt to the bigger changes that are to come.") Eventually, Haw finds a wealth of cheese (as do the mice) and returns to tell Hem about it...but his erstwhile companion still refuses to budge.

Who Moved My Cheese? is so beloved by big corporations for an obvious reasons: they want to institute a large paradigm shift in their work force away from tradition and community and toward the flexibility pertaining to future job assignments and locations that the company demands.  Of course, the work force can go one step further and say that, if a particular company they are working for is not giving them the treatment they had been enjoying (i.e. "the cheese is dwindling"), they can go look for better work ("get back in the maze").  Still, the lesson here is a bit unsettling: the times we live in, as Alvin Toffler expressed in his decades-old book Future Shock, are accelerating us into ever-increasing demands for change while depriving us of the security of a stable job and home community.

Another aspect I noticed in this book is that all four characters are in agreement about what they all want the most, which is "cheese".  I'm assuming from this is that "cheese" is simply a simplified allegory of the basics for survival, like food, shelter, clothing, and medical care.  The implication that we are all going to have to struggle and scurry around continually for the remainder of our pathetic little lives just to "survive", though, is not a message that I feel marks an enlightened, civilized society...but it is the essence instead of an unregulated, wild-west-type free market capitalism that rejects any notion of safety nets provided by society in the form of government programs.  No wonder the big corporations love this book.  That having been said, though, I have to look at things from my own perspective as an individual person, just as other readers need to do as well.  And the question is not necessarily how things should be, but rather how things really are (for better or for worse)...and from this realization, what's the best course of action for me to take...