Sports Coverage Biased Toward Faders over Finishers

As has been my general habit on weekends when a special event or traveling wasn't happening, I was watching the ongoing PGA tournament, this one being the RBC Heritage Classic taking place at pretty Hilton Head Island, South Carolina.  Already a little peeved with overdone coverage last week of Tiger Woods at the Masters in Augusta when his performance was predictably lagging behind most of the other golfers there, I noticed something else that bothered me...but this time I can't really blame the network coverage.  It's like this in a lot of sports, I imagine.  For most of the event, the coverage is on the small group of leaders of the field, to the general exclusion of those behind...even the ones just outside the top few.  Then inevitably some of the leaders toward the event's tail end fall back and someone surges at the end, virtually ignored throughout the event but there they are at the end right near the top.  I think this is unfair to the participants who have the bigger view in mind with a strong finish and high placing since they don't get all the ongoing coverage that the faster starters get.  Just one example: in this past weekend's golf event, Scottie Scheffler ended up running away with the title, but along with the deserved coverage of him there was a lot of attention to Tom Hoge challenging much of the time, only to collapse the last day and end up 11 strokes back and tied for 18th.  Meanwhile, Sahith Theegala and Wyndham Clark, practically ignored the entire tournament on TV although they were always playing competitively, surged on Sunday and ended up finishing in 2nd and 3rd place, respectively.  But it was Hoge who got the lion's share of publicity and was able to build up his brand and recognition...and to me that's not fair.  It's like that in racing as well, whether it's horses, autos, running, you name it.  For the contestant who comes strong at the end, if they don't manage to win the event outright, they tend to be completely forgotten while the ones who stick with the top pack for a while but then fade get remembered more.  Oh well, what can you do...